The year 2019 has begun and the content marketers are planning marketing strategies for their contents. SEO or Search Engine Optimization should be at the top of their mind while doing so. Advanced marketers possess a plan for SEO, best practices, premium keywords’ list, they actively blog and thus they optimize their website. You should do the same if you are one among them. You should possess an on-page as well as off-page plan. You have to daily monitor your rank positions in the search engine with the help of Google analytics, ranking tools for SEO and marketing such as Google Search Console, SEMrush or Moz, Ahrefs and have to maintain different google sheets to keep both your CMS and marketing reports organized.
This process may sound a bit complex to you. In reality, you just need to spend some time weekly for tracking and reading some blog posts for knowing the latest tips, trends, and tricks for SEO. You should increase visiting websites possessing the high quality to get help for your content marketing. If you want to be on the number one page of Google in 2019 like very few other businesses, you should have a proper SEO plan. Let us help you with the following steps.
Understanding the Simplest Form of SEO
While searching online, you need an exact and quick answer to your problem or question. Your clients also need this. Google is remarkably good in providing you the answer. Just imagine, you didn’t get the proper answer to your question among the ten links which Google provided you on the first page. At that point, you might think to take your business somewhere else. This simple psychology works behind users’ experience on Search Engine Result Pages or SERPs. Google wants you to give the information your clients are searching for. If you are capable of doing so in a better way than your competitors do, your content and information will obtain a better place.
Step 1: Perform a searching query with the most familiar questions and best keywords. Note down who are on page one. Are the same organizations seen on the prime sports? Note down if your direct competitors are among the top rankers. It’s crucial to perceive what your clients are experiencing.
- What is Webmaster Tools, How to use it?
- What is Google Analytics, how to add to your website?
- Best 5 SEO Plugins for WordPress
- Best 7 Keyword Research Tools for better SEO
Listen to Your Clients’ Speech and then Communicate with them in Their Language
Understand the questions your clients are asking, their way of asking and their needs. Your company is already providing solutions to their problems or meeting their needs or won’t be able to do so- whatever the situation is- your website should contain it.
Step 1: Make a list of your clients’ needs which is essential. You can’t improve your ranking unless you understand your clients’ needs. After understanding, reflect the knowledge on the website. Clearly describe your successful products and/or services using the clients’ understandable language. Become what your clients are looking for, and you will be rewarded by Google.
Prompt Trick: Write the keywords and clients’ questions into the search bar of Google to determine the search terms which are the most popular ones. You will see a related searches’ list by Google. Update your blog topics and copy using these terms.
Progressive Trick: You can use any of the top tools for SEO for search volume and keyword research. SEMrush and Moz are favorites nowadays, both offering free trials.
Provide Crazily Useful Content
Content includes articles, blogs, videos, webinars, lists, live chat and much more. Provide different types of content to reply to your customer questions and realize their hindrances and give solutions. Try to help your clients in solving their problems. Provide rich and relevant content and sometimes niched and narrowed.
Step 1: You can seek idea from the technical leaders, your company has and be friendly with them. Discuss the hottest questions of the industry with them, note down the answers and make posts from them. In this way, you can make progress and as it is digital, you can revisit and edit anytime.
Prompt Trick: You can ask your company’s internal leaders to forward their clients’ email related to problems and queries and also the useful responses to those emails. You can develop new content from those.
Progressive Trick: Through video, you can share your expertise. Joe Pulizzi of Content Marketing Institute says,” video is a top content format.”
Perform a Check-up of Your Website
You should have URLs, page titles, meta descriptions, and image tags in an organized way. Because all these SEO factors have an impact on the rank of your page in the search engine.
Step 1: You have to locate the web pages which are the most popular during searching. The meta description of your contents should be reviewed and compared to your competitors. Does the title exactly describe your content? Does the description inspire clicks? Try to upgrade the meta description with the help of best practices.
Prompt Trick: You can use a Marketing Grader which will help you by giving a prompt snapshot of the website. Thus you can find out the issues of your website and get suggestions for the next steps.
Progressive Trick: Download any reliable free scanning tool like ScreamingFrog and run on your website. About 500 pages can be scanned with this tool. Use the paid version if your website is larger. You can scan as well as see the on-page information which needs attention with the help of this tool. On-page means a page’s HTML source code and content. On the other hand, off-page means links and different external signals.
Find out if there are any Backlinks
You have to find out if anyone is linking to your site or not. If not, then Google may also not link. Backlinks from the sites which Google respects can positively affect your ranking on search engine. But links which are blackhat (corrupt SEO tactics) as per Google can have a negative impact on the rankings. Moz performed research which shows “a direct relationship between quality backlinks and Google search rankings.”
Step 1: Check out the backlinks. Moz Open Site Explorer or SEMrush Backlink Checker can provide you with a report. You can find out the sites which are linking to your website by downloading the report.
Prompt Trick: Monitor the social reputation of your brand with the help of a social tracking or monitoring tool. If your brand is mentioned on different sites, it will help to build relationships.
Progressive Trick: Check the backlinks of your competitors to explore opportunities of backlinking which is an off-page search engine optimization tactic.
Company citations or listings on regional, civil and vocation websites so that Google and your clients can know your contact details. Dependable, accurate and updated listings boost your business’s exposure and Google rankings.
Step 1: Your business profile should be complete on Google. You should take every opportunity to promote the business through this business profile. You should give complete information with operation hours, images and more.
Prompt Trick: You can create a separate page for local users for your organization’s every physical location. Your page should be optimized with the name of the city, state and postal/zip code.
Progressive Trick: Listings on a quality directory can positively affect your score. Find out tools like Yext and BrightLocal to become listed on various recommended directories at a moderate price.
Nourish Your Business
Secure Sockets Layer (SSL) Certificate: Google requires everyone to travel on the web through an (https) secure channel. Unencrypted websites will be flagged as insecure by your browser. It won’t take too long to obtain a Secure Sockets Layer (SSL) Certificate and fix everything on your website.
The speed of Your Page: Best webpages will not take more than 3 seconds to load. If it takes more than this to load, visitors won’t visit your site. Google will use this information in the ranking of your page. You can check the speed of your page by HubSpot’s Marketing Grader.
Promote More than You Create
According to video strategist Salma Jafri, “Spend 20% of your time creating. Spend the other 80% of your time expanding your reach in different formats and to more channels to reach a wider audience. See who it can help. Reach out to them. Share it on all your networks.” People should know that your website has valuable and useful content. You have to spread the word in a creative way.
Step 1: Include icons for social sharing on each post and also include social channels which are most relevant in your industry. Finally, regularly post content on social channels. You will get some shares from the social communities if you are active. If people share your content, don’t forget to thank them and give prompt response to their comments.
Prompt Trick: Use a management tool for social media to save time in managing posts. There are both free and paid tools like Act-On, HubSpot. Choose the best tool for you.
Progressive Trick: Ask the internal team, engaged in business development for sharing your content with their social circles or networks.
Measure Your Progress
You should give the time for evaluating your progress. This evaluation will tell your marketing tactics and SEO strategy for continuing strategy emphasis. You should have a purpose for evaluation. These KPIs, or metrics, need to be established on your particular business goals.
Don’t Waste time
You can’t improve overnight. You should start as soon as possible to obtain a better position. Make a proper plan, and use Checklist and Tracking Spreadsheet for SEO to shine like a sparkling star on your field.