What Is Email Marketing? How To Do It?

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What Is Email Marketing?

The name of a powerful and reliable marketing of the current time is e-mail marketing. With email marketing, you can easily inform everyone about your product or service and can increase your earning capacity. With e-mail marketing, you can easily be sent your product details to millions of people within a short time.

Email marketing allows you to email customers about different products. As a result, customers will receive mail in their inbox. By this, customers will be able to know about those products and some people may be interested in buying these products. Then this will increase the chance of selling the company's products. Many people think email marketing is just a process of sending spam messages to people. But in reality, it sends out a product or service idea to potential buyers of a company, which is considered a powerful tool for online marketing.

How to Do It?

Email marketing can usually be done in 3 steps.

  • Create Creative and Responsive Landing Page.
  • Collect Email
  • Deliver the Email

Create Creative and Responsive Landing Page

First, you need to create an email template or a landing page. There are many beautiful landing pages available online, you can download it from there. Or, if you have experience on HTML then you can create a template. In the template, you must give the correct description of the products. You have to do something creative that will increase the customer's interest in your product. How will the customer buy your product? You can add an "Order Now" button here. And you can link your product with this button.

Many people currently check mail from mobile devices. So if the template is responsive then it is advantageous. A large number of responsive email templates work is available in freelancing marketplaces. Creating a well-responsive email template can also be sell in Theme Forest.

Collect Email

One of the main functions of e-mail marketing is the email collection. Because in these email addresses you will send your statement about the product and encourage him to buy it. The more the email can be collected, the greater the chance of selling.

There are several methods to collect email addresses, but there are some significant methods. The most notable of these are email collecting through blogging. Those who are read regular blogs, you can collect e-mail them through subscribe.

You can add ads on your blog like- if anybody wants to get some special offer update please drop your email. Also if you are a WordPress user, there are many plugins that allow you to easily collect e-mail. If you want, you can buy monthly email packages from different companies at an affordable price.

Deliver the Email

For email marketing, you need to use a desktop-based email server or online email server. But the most convenient method is to use an online email server. Because to create desktop-based email server you have to have a well-configured computer and very good speed internet connection.

And have to be with, an email-sharing software. And you will need a lot of money to buy these. Also, using desktop-based email server is likely to be IP blacklist and mail spam. There is also the risk of server crashes.

You can download any email blasting software for email sending and continue working. You can work from Constant Contact, Mail Chimp, Exact Target, Emma Mail, AWeber, Infusion Soft site. On the contrary, the cost of online email servers is much lower and usage is also much easier and safer.

Why Email Marketing?

According to Wikipedia, only $ 1.89 billion in the United States is spent in 2013 for email marketing, which has reached $ 2.48 billion nowadays. Another interesting information is that 24 percent sell on the internet through the email marketing.

There are 3.7 billion e-mail users worldwide by 2017. They are approximately 233 million in the United States. By the end of 2020, the number of e-mail users in the US will reach approximately 255 million. E-mails can be one of the main marketing channels of the country. Interestingly, knowing the use of these powerful tools like email marketing is very easy and short-term. Everyone can do e-mail marketing by sitting in the house, there is no need to take a separate office. There is no trouble buying additional hardware.

The advantage of Email Marketing

Earlier, email was thought to be a means of communication but with the development of information technology, it has developed a lot. Currently, many large and small businesses in different countries of the world are using e-mail marketing to promote their products and to promote their sites and services.

Email marketing has many advantages. Below are the benefits of email marketing:

  • Earnings can be in a short time.
  • Do not have to pay a high standard hosting fee for email marketing business.
  • Through email marketing, you can earn a lot of money by promoting your site, selling services, selling others' products and selling commissions.

Email marketing requirements for success in small business;-

There are many ways to advertise. What we will discuss today is 'Email Marketing'. There are many benefits to advertising through email marketing. For example, advertisements can be promoted with a small amount using the Professional Quality Software. As a result, there is no need to spend more money on advertising.

Since the current world has fallen into the Web media, the decision of Email Marketing will bring a far-reaching success for you. It is possible to deliver detailed information about the product to the customer in the form of email marketing, which is not possible in any advertising process. Through Email Marketing it is possible to reach product information to the customer on a long-lasting basis. So email marketing can be the right way for small traders.

At last, I want to say, you can select email marketing to grow your business. It saves your time.

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