What is digital marketing?
Marketing is the process of selling products or services through market research. And digital marketing means to manage the sales of goods or services through online/internet with Using digital media and digital technology. All the types of methods we use for marketing that's called digital marketing.
Why do digital marketing?
In this world of information technology, we are all moving forward with technology. Everything seems to be technology dependent on changing times and with that, we can adapt ourselves to time. As before, we had to go to the market to buy a product, but now we can sell the products according to our own desire, sitting in the house very easily.
How to do digital marketing?
There are many methods for digital marketing, but there are some methods that we will need in the field of digital marketing. Today we will know about the topics that are most commonly used in digital marketing.
- SEO (Search Engine Optimization)
- Online Advertising
- SMM (Social Media Marketing)
- Email Marketing
- Affiliate Marketing
- Content Marketing
SEO (Search Engine Optimization)
The short form of Search Engine Optimization is SEO. SEO is some of the rules/techniques by which a website can get more visitors/traffic from different types of search engines (Google, Yahoo, and Bing) etc. The only reason to bring more traffic or visitor is to bring our web site to the first page of search engines. When our web site comes to the first page of search engines, the visitors to our website are automatically growing.
SEO is usually divided into 2 parts.
- On page SEO
- Off Page SEO
What you said about your website is "On Page SEO", it is called Technical SEO and what others are saying about your website is "Off Page SEO", it is called Link Building.
Suppose you search for a product or product name in any search engine. Websites that are available on the first page, there are products you have searched for. Then we think about ourselves that we have created a website with a specific topic. If you search on Google, by entering the name of a product that is on our website and our website is coming to Google's page no-10. Then no one will go to page 10 to find the product. Of course, the number-1 page will be seen first. This will increase the traffic/visitor to our website and follow the exact methods of Search Engine Optimization.
The ads we promote online, it's called online advertising.
Online advertising, also called Internet advertising. Online Advertising is not the same as Traditional Advertising. There are several types of online advertising.
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- CPV (Cost Per View)
- Display Advertising etc.
CPC is a form of advertising that will serve as a promotional marketing message to consumers. Another advertiser has paid a lot of money or dollars ($) for every click on their ads.
CPA means cost per action, that means if you can complete an action, the online market will give you a revenue. And the revenue is basically $, this is a new online advertising process.
CPV stands for cost per view it’s an online advertising system like CPC, CPA Regardless of the amount or how long an advertisement has been watched every time.
Display advertising is basically the digital form of the billboards or banners we see on the route. And these are done through Google Adwords.
Social Media Marketing (SMM)
We use many types of social media, such as Facebook, Twitter, Instagram, Google Plus and more. We call them social networks or social media. We use these methods to communicate with one another or to a lot of individuals or organizations. Using social networking services, or by following the method, we propagate it as social media marketing.
SMM is usually divided into 2 parts.
- Paid Marketing (Promoting page or group by money)
- Free Marketing (Post or comment on public groups and public pages)
Each social network has different systems or methods, how to do marketing. And now, from the creation of a company or organization, it is a significant role in the development process and social media. Such as,
- Made a good relationship with each other.
- Feedbacks about different types of products or services are available. Due to this instant feedback, we can easily define our product or service error.
- We can discuss any other subject. And if we have any questions about somebody, we can answer it directly.
- How to make a product or service better? This can be discussed at all.
- There are many things we have no idea about, but we need to know about those things, we can know about those things.
Email marketing is a specific process or method where the company is e-mailed to the person involved in that particular topic to reach its specific goals and send them several types of promotional emails related to those issues at different times.
The two things, that are very important for email marketing.
- Optin Form
- Email Marketing Service
Optin Form is where the company communicates with a particular product through email, and Offer something to do with any product or service if it is free.
Email Marketing Service
When the company sends an email to more than one person, then they send an email via email marketing service or such software. In particular, email marketing software is used to send email to all these tasks.
Popular software for email marketing is:
- Mail Chimp
- Get Response
The company chooses some things to collect email. For example,
- The cheat sheet of tips or resource
- Free webinar
- Coupon etc.
And these topics are especially visible on E-Commerce Technology or E-Commerce web.
Affiliate Marketing is a method of marketing, where we have no product of ourselves. You can promote your website or page by promoting any other person or product from their website. If someone clicks your promoted link or banner and purchases that product then you can get some money as commission.
Affiliate marketing involves basically three things. And the things are:
- Merchants Or Advertiser
- Networks (Click Bank, Commission Junction, Amazon Affiliate)
Merchants or Advertiser
The job of the merchants is to determine their products whenever there is a demand for any type of product in the market.
While the traders are usually associated with these networks, they share their products on this Affiliate Network site-based online.
Some Popular Affiliate Network sites:
- Click Bank
- Share a sale
- Amazon Affiliate
- Merch by Amazon
- Market Health
Those who are looking for these products from Affiliate Market, Promoting these products on their own website or pages and promoting them as a publisher.
Content refers to any content of web pages or websites such as documents, data, applications, e-services, emails, audio and video files, personal web pages, archived email messages. Contents are very important in digital marketing, even search engine optimization, Social Media marketing needs content everywhere. Without content Digital marketing is impossible.